How local biz can get more customers
Local SEO and social media can combine to multiply their superpowers for good. You could call it local media optimization (or LMO).
View ArticleIs Social Media Your Business?
Obviously it’s not your business model…unless you are a social media platform or an auxiliary function to that area.
View ArticleMobile: new crust of the online marketing pie
Why? Because mobile is fast becoming the frame through which online marketing happens, through which sites are consumed, through which all sorts of goods and services are perused, marketed, advertised,...
View ArticleHow to plan your web marketing
How should I plan my web marketing to attract my intended audience? Start with the concept of your business. If it’s solid, and you have your funding worked out (that is, if you need it, which most of...
View ArticleKeeping your customers buzzed
Customer and client retention is all about positive vibes. What are you doing to keep your customers buzzed on what you provide? Coming and going The plain truth is that the people or companies that...
View ArticleWhy Use a Facebook Page
Starting to promote your business on Facebook? One of the first decisions you’ll face is whether to create a Facebook page or a profile (or continue to use your already-existing Facebook profile). In...
View ArticleTrack Conversions from Facebook Ads
Wondering if you’re getting a ROI on Facebook ads? Wonder no more: Facebook now includes conversion tracking. Facebook will add a tiny pixel on your site for you to place on a purchase thank you page....
View ArticleWhy You Need to Be Using Email
Everyone wants to think that they will succeed because their product is the best. But unfortunately, that’s not always the case. If you don’t remind people about your business and why to buy from you,...
View ArticleCPC or CPM? What’s the difference?
When advertising on Facebook, you have a choice between paying based on CPC or CPM. A CPC, or cost per click, basis means that you pay every time someone clicks on your ad, while CPM, cost per thousand...
View ArticleAlways Be Closing (Over Email)
It’s a staple of sales training but it’s true over email, as well. Don’t send emails out to your list unless they work to convert your email subscribers into customers. If you don’t offer your email...
View ArticleWhat’s your social media strategy?
Take a minute and write it down. I’ll be here when you come back. Hopefully, you were able to quickly jot something down. If not, you have a problem. If you don’t know what you’re trying to do, how do...
View Article3 Quick Ways to Alienate Your Fans
Need to quickly self-destruct on social media? Leaving your company and want to lose all their social media followers? Here’s how: 1. Spam your fans. Post constantly and post the same thing over and...
View ArticleGotta have…goals
When you’re getting started with social media, burnout is a common problem. You get started, you’re posting things, but then you get tired, don’t see many results, and it just slips down your list of...
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